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Audience Development Platform (ADP) combining media growth strategies with real-time optimization & sales expertise. Sign up now to increase audience size & improve monetization!

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Red Label Sports is creating the world’s first Audience Development Platform, combining content growth strategies with real-time optimization & sales expertise, to increase audience size & improve monetization for media outlets, consumer products, and B2B companies. We create, monetize, and scale just about anything! Our efforts are powered by world-renowned experts, AI personalization, and industry-leading support.

GROW ANY GAME® with us!

Audience Development Platform (ADP) engineered to increase the size of any sports audience and escalate monetization.

Jeff Brunelle

The evolution of our owned and operated sports media outlets has paved the way for perfecting our business model over the past decade. Our audience development platform combines media growth strategies with real-time optimization and sales expertise that has the power to unify and grow any underserved market.

Connor Wilson

We’re on a mission to grow the game – any game – by merging AI personalization and content growth strategies with unparalleled experts in sports. Our platform will work for any publisher, big or small!

matt anderson

We partner with the best companies in sports to build the most recognizable, inspiring and consumer-friendly niche-specific media outlets. Lacrosse All Stars is a prime example – where we’re combining AI personalization with insight from experts worldwide.

The Sports Landscape

over 12 billion fans worldwide

global sports fans
global sports annual revenue

The Problems We're Fixing

media fragmentation & barrier to entry

running on empty

Content creators go un-incentivized and burn out constantly, especially in underserved sports and niche communities.

lack of guidance

Limited credible resources for educational information & low barrier to entry to label oneself as the expert.

unreliable results

Most search results are prioritized by influence, which means sometimes wrong people get the pedestal.

complicated targeting

Reaching sport-specific interest groups is no easy task for marketers, no matter level of experience.

Our Value Proposition

end-to-end growth & monetization

Media outlets, consumer brands, & B2B firms stick Red Label on it® to monitor, navigate, control, & dictate growth without overhead. Simply install our script and ads.txt file to monetize immediately, regardless of initial audience size.

prebid advantage

Our open source header bidding solution is built for sports publishers of all sizes

distribution strategy

Guidance from the best of the best can make great things happen, guaranteed

90th percentile

Every code push we make adheres to Google Lighthouse best practices

on-demand creators

Over 100 content creators, niche-specialized & on-call 24/7/365

dedicated editors

Digital media experts with formal training in sports journalism & english literature

diehard communities

Passionate players and coaches are incentivized to contribute coverage

global network

Brand ambassadors drive content sharing & 1:1 sales connections

The Evolution of Audience Development

Conglomerates Unite
By 2008, every large media company was overspending on customer acquisition while subjectively reporting advertising metrics to clients. Corporate “Think tanks” where coordinated to decipher the mess.
2008
Rise of Social Media
The globalization of Facebook and a rapid increase in Twitter usage ignite the never-ending chess match between social media platforms, advertising agencies, and technology investors. America’s focus on millennials and tech kicks off.
2009
Wild Wild West
Ad networks, social media agencies, and OTT subscription services arise backed by hundreds of millions of dollars. Fans spend less on real-life event experiences and more on what’s controllable now, including personal fanfare and second screens. The exponential rise of digital ad spending continues.
2010-2014
Treading Waters
Social media and mobile-first content firms become industry leaders in what’s becoming a more ultra-competitive advertising environment. Crazy amounts of capital are raised and invested into companies with substantial userbases, regardless of net-negative bottom lines. This inflates the costs of acquiring customers artificially. Experts question whether the Internet can ever be a small-business haven again.
2015-2019
Data & Gamification Reign
Globalization of sports and new needs of fluid fans increase the emphasis on customer retention amongst all operators, big or small. WHO is watching and HOW they access has never been more important information to have in real-time. The future of sport is in the hands of today’s children, thus be prepared for all media to cater to them.
2020-2024

Underlying Magic

Audience Development Platform (ADP)

  • 1.
    data firehose
    • Proprietary tech stack guides audience growth by predicting user LTVs & immediate purchase intent.
  • 2.
    AI personalization
    • Efficiently leverage an ever-growing index of sports information; Direct support from content advisors with 25+ years experience.
  • 3.
    rights manager
    • Create new inventory or maximize the value of current assets with ease; Pinpoint optimal media opportunities to make your brand thrive.
  • 4.
    always-on monetization
    • Realize the true power of partnerships by earning incremental income with zero hard costs associated.
  • 5.
    global infrastructure
    • Stabilize internal fixed costs on our scalable cloud infrastructure while leveraging shared expertise and our network of 90+ video producers available on-demand.
audience development platform
  • 1.
    data firehose
    • Proprietary tech stack guides audience growth by predicting user LTVs & immediate purchase intent.
  • 2.
    AI personalization
    • Efficiently leverage an ever-growing index of sports information; Direct support from content advisors with 25+ years experience.
  • 3.
    rights manager
    • Create new inventory or maximize the value of current assets with ease; Pinpoint optimal media opportunities to make your brand thrive.
  • 4.
    always-on monetization
    • Realize the true power of partnerships by earning incremental income with zero hard costs associated.
  • 5.
    global infrastructure
    • Stabilize internal fixed costs on our scalable cloud infrastructure while leveraging shared expertise and our network of 90+ video producers available on-demand.

Our Business Model

Audience Development as a Service

ADaaS maximizes advertising revenue, increases purchase conversions, drives user engagement, and boosts audience interest across a multitude of DTC and B2B capabilities.

direct-to-consumer

Direct to Consumer Monetization

business-to-business

B2B media monetization

We leverage our ADP to create, manage, monetize, and scale our own sports media outlets and distributed newsrooms. These entities are wholly owned or jointly underwritten via strategic partnership.

Current Market Traction

Owned & Operated Media Outlets

Low overhead sport-specific media outlets powered by Red Label Sports.

laxallstars - lacrosse all stars

Lacrosse All Stars

Lacrosse media platform connecting the worldwide lacrosse community with authentic storytelling and news coverage by players, for players on a mission to GROW THE GAME®

Nothing But Nylon

Nothing But Nylon

Basketball MVP uniting the global hoops community through live streaming, podcasts and breaking news coverage by players, for players who RESPECT THE NET®

next sport tbd

Our Next Sport

We're on the lookout for the best and brightest men and women in sports journalism to join our growing team. Contact us today if you're interested in chasing your dream!

Key Performance Indicators

650
grassroots touchpoints
8000
exclusive videos released
11000
search optimized articles
14500
viewers per livestream
25000
alert subscribers
65000
users per month
250000
social media followers
7300000
youtube views
  • Male
  • Female
13-17 10%
18-24 40%
25-34 30%
35-44 10%
45+ 10%
  • Direct
  • Social
  • Organic Search
  • Referral

Competitive Analysis

what we're up against

The truth is, it's...

The Man

$100MM+ ARR Sports Media Companies
0%
Shady Advertising Exchanges
0%
Traditional Marketers
0%

Meet Our Team

the best in the game

`
` Jeff Brunelle
Jeff Brunelle
Founder & CEO
` Connor Wilson
Connor WIlson
Publisher
` ryan powell
Ryan Powell
Strategic Advisor
` Mark Donahue
Mark Donahue
Lead Producer
` matt anderson
Matt Anderson
Lacrosse Digital Editor
` Justin Meyer, Basketball Editor and Journalist
Justin Meyer
Basketball Digital Editor
` Ryan Conwell
Ryan Conwell
Lacrosse Analyst
` cassie brunelle
Cassie Brunelle
Podcast Producer
` katie conwell
Katie Conwell
Lacrosse Producer
` tim haslam
Tim Haslam
Product Developer
` Andrew Buss, Film Maker
Andrew Buss
Video Producer
` Connor Buss, Film Maker
Connor Buss
Film Maker

key partners

industry-leading support

what's next

expand and sustain 60% profitability

We're raising $400K to expand our business and reach 60% profitability YoY.

Use of Funds

Review our financial history & see our plan ahead to continually derive 60% profit margins.

financial plan

Tentative Roadmap

great things ahead

01
2019
Launch and grow a basketball media brand, Nothing But Nylon, that matches feet with Lacrosse All Stars.
02
2020
Integrate real-time statistics and localized video reporting across multiple sports verticals we power.
03
2021
Launch and grow three new sports media platforms that complement the aspirations of our board.
04
2022
Elevate all media outlets to be the news authorities and marketing gurus in each respective sport.
05
2023
Maximize the return on each sports media outlet while perfecting our AI personalization and seeding for future growth.

get in touch

Stick Red Label on it®

Sponsor a media outlet, get product feedback from an expert, or partner up to launch a new project today!

Ready to chat?