Red Label Sports
Now in beta

The Operating SystemBuilt For Sports Media

A CMS built for sports newsrooms. Pages load fast, every story is ready for search, and AI takes the tedious jobs like tagging and scheduling.

  • Lightning speed UX
  • Search engine optimized
  • AI-native

Trusted By

Headband
Game Winner
Union Baseball Systems
Lacrosse All Stars
Headband
Game Winner
Union Baseball Systems
Lacrosse All Stars
Headband
Game Winner
Union Baseball Systems
Lacrosse All Stars
Headband
Game Winner
Union Baseball Systems
Lacrosse All Stars
Headband
Game Winner
Union Baseball Systems
Lacrosse All Stars
Headband
Game Winner
Union Baseball Systems
Lacrosse All Stars
Headband
Game Winner
Union Baseball Systems
Lacrosse All Stars
Headband
Game Winner
Union Baseball Systems
Lacrosse All Stars

Everything your sports newsroom runs on

One AI-native operating system for creating, optimizing, and growing sports media — from first draft to published, ranked, and monetized.

Create

Publish at game speed

Draft, edit, and ship stories, recaps, and highlights from one workspace. Templates and AI assists keep your team moving as fast as the news does.

Distribute

Built to be found

Every page ships SEO-ready and fast — clean markup, structured data, sitemaps, and performance baked in — so your coverage ranks and gets discovered.

Automate

AI that does the busywork

Automated summaries, tagging, image selection, and smart scheduling — so your team spends its time on the story, not the setup.

How It Works

  1. Connect

    Bring your content, feeds, and brand into one workspace.

  2. Create & optimize

    Write and publish with AI assists and SEO built in.

  3. Grow

    Distribute, analyze, and monetize across every channel.

Everything Else Your Newsroom Needs

  • Analytics

    Audience and performance insights in real time.

  • Monetization

    Ads, subscriptions, and sponsorships, built in.

  • Multi-site

    Run one brand or many from a single console.

  • Integrations

    Plug into your existing stack and data feeds.

  • Roles & workflow

    Editorial approvals, permissions, and review.

  • Scheduling

    Plan and auto-publish around the game calendar.

Questions We Get

What is Red Label Sports?

A sports company that builds software. We do two things: a publishing platform for sports media, which is in beta right now, and a studio that builds custom sports products for teams, founders, and brands.

Who is the platform for?

Sports newsrooms, publishers, and media brands. One site or several, run from the same place.

Will my stories show up in search?

Nobody can promise rankings. What we can do is get the technical side right on every page by default: fast loads, clean markup, structured data, and sitemaps. We learned most of it the hard way, moving our own site off WordPress.

Read what broke and how we fixed it

What does the AI actually do?

The tedious parts: a first-pass summary, tags, an image pick, and scheduling around game times. The reporting is still yours.

Can I use it today?

It's in beta, so it isn't self-serve yet. Hit Get Access, book a call, and we'll walk through your site and get you set up.

Do you build custom sports software too?

Yes, that's the other half of what we do. The studio builds MVPs, mobile apps, analytics tools, AI features, and fan engagement products.

See what the studio builds

Building Something Else in Sports?

The studio builds custom sports products for teams, founders, and brands. We scope it, build it, and ship it. Six places to start:

All services

Get early access

The platform is in beta. Request access and we'll get you set up.