Red Label Sports is creating the world’s first Audience Development Platform, combining content growth strategies with real-time optimization & sales expertise, to increase audience size & improve monetization for media outlets, consumer products, and B2B companies. We create, monetize, and scale just about anything! Our efforts are powered by world-renowned experts, AI personalization, and industry-leading support.

GROW ANY GAME® with us!

Audience Development Platform (ADP) engineered to increase the size of any sports audience and escalate monetization.

The Sports Landscape

over 12 billion fans worldwide

The Problems We're Fixing

media fragmentation & barrier to entry

running on empty

Content creators go un-incentivized and burn out constantly, especially in underserved sports and niche communities.

lack of guidance

Limited credible resources for educational information & low barrier to entry to label oneself as the expert.

unreliable results

Most search results are prioritized by influence, which means sometimes wrong people get the pedestal.

complicated targeting

Reaching sport-specific interest groups is no easy task for marketers, no matter level of experience.

Our Value Proposition

end-to-end growth & monetization

Media outlets, consumer brands, & B2B firms stick Red Label on it® to monitor, navigate, control, & dictate growth without overhead. Simply install our script and ads.txt file to monetize immediately, regardless of initial audience size.

prebid advantage

Our open source header bidding solution is built for sports publishers of all sizes

distribution strategy

Guidance from the best of the best can make great things happen, guaranteed

90th percentile

Every code push we make adheres to Google Lighthouse best practices

on-demand creators

Over 100 content creators, niche-specialized & on-call 24/7/365

dedicated editors

Digital media experts with formal training in sports journalism & english literature

diehard communities

Passionate players and coaches are incentivized to contribute coverage

global network

Brand ambassadors drive content sharing & 1:1 sales connections

The Evolution of Audience Development

Conglomerates Unite

By 2008, every large media company was overspending on customer acquisition while subjectively reporting advertising metrics to clients. Corporate “Think tanks” where coordinated to decipher the mess.

2008

Rise of Social Media

The globalization of Facebook and a rapid increase in Twitter usage ignite the never-ending chess match between social media platforms, advertising agencies, and technology investors. America’s focus on millennials and tech kicks off.

2009

Wild Wild West

Ad networks, social media agencies, and OTT subscription services arise backed by hundreds of millions of dollars. Fans spend less on real-life event experiences and more on what’s controllable now, including personal fanfare and second screens. The exponential rise of digital ad spending continues.

2010-2014

Treading Waters

Social media and mobile-first content firms become industry leaders in what’s becoming a more ultra-competitive advertising environment. Crazy amounts of capital are raised and invested into companies with substantial userbases, regardless of net-negative bottom lines. This inflates the costs of acquiring customers artificially. Experts question whether the Internet can ever be a small-business haven again.

2015-2019

Data & Gamification Reign

Globalization of sports and new needs of fluid fans increase the emphasis on customer retention amongst all operators, big or small. WHO is watching and HOW they access has never been more important information to have in real-time. The future of sport is in the hands of today’s children, thus be prepared for all media to cater to them.

2020-2024

Underlying Magic

Audience Development Platform (ADP)

1.

data firehose
- Proprietary tech stack guides audience growth by predicting user LTVs & immediate purchase intent.
2.

AI personalization
- Efficiently leverage an ever-growing index of sports information; Direct support from content advisors with 25+ years experience.
3.

rights manager
- Create new inventory or maximize the value of current assets with ease; Pinpoint optimal media opportunities to make your brand thrive.
4.

always-on monetization
- Realize the true power of partnerships by earning incremental income with zero hard costs associated.
5.

global infrastructure
- Stabilize internal fixed costs on our scalable cloud infrastructure while leveraging shared expertise and our network of 90+ video producers available on-demand.

1.

data firehose
- Proprietary tech stack guides audience growth by predicting user LTVs & immediate purchase intent.
2.

AI personalization
- Efficiently leverage an ever-growing index of sports information; Direct support from content advisors with 25+ years experience.
3.

rights manager
- Create new inventory or maximize the value of current assets with ease; Pinpoint optimal media opportunities to make your brand thrive.
4.

always-on monetization
- Realize the true power of partnerships by earning incremental income with zero hard costs associated.
5.

global infrastructure
- Stabilize internal fixed costs on our scalable cloud infrastructure while leveraging shared expertise and our network of 90+ video producers available on-demand.

Our Business Model

Audience Development as a Service

ADaaS maximizes advertising revenue, increases purchase conversions, drives user engagement, and boosts audience interest across a multitude of DTC and B2B capabilities.

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direct-to-consumer

business-to-business

We leverage our ADP to create, manage, monetize, and scale our own sports media outlets and distributed newsrooms. These entities are wholly owned or jointly underwritten via strategic partnership.

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