Insights · From the Build Room
Building sports products, written down
Practical guides on scoping, building, and growing sports products and sports media, from the team that ships them.
Publishing · Nov 8, 2026 · 5 min read
Moving a Sports Site Off WordPress Without Losing Search Traffic
What went wrong, and what we fixed, when we moved redlabelsports.com from WordPress to a prerendered front end. A migration checklist for sports publishers.
Building · Nov 8, 2026 · 5 min readWhat to Build First in a Sports MVP
A practical way to scope a sports MVP. Pick one user and one weekly job, decide what to fake, and avoid the features that sink first versions.