Red Label Sports

Sports platform engineering

Sports traffic is spiky by design. A product can sit quiet all week and take its entire weekly load in the two hours around a game. Platform engineering is the work that makes those two hours uneventful.

We build and rebuild the systems behind sports products: the APIs, integrations, real-time infrastructure, and publishing pipelines everything else depends on.

Trusted By

adidas
Game Winner
Union Baseball Systems
Lacrosse All Stars
Headband
Nike
adidas
Game Winner
Union Baseball Systems
Lacrosse All Stars
Headband
Nike
adidas
Game Winner
Union Baseball Systems
Lacrosse All Stars
Headband
Nike
adidas
Game Winner
Union Baseball Systems
Lacrosse All Stars
Headband
Nike
adidas
Game Winner
Union Baseball Systems
Lacrosse All Stars
Headband
Nike
adidas
Game Winner
Union Baseball Systems
Lacrosse All Stars
Headband
Nike
adidas
Game Winner
Union Baseball Systems
Lacrosse All Stars
Headband
Nike
adidas
Game Winner
Union Baseball Systems
Lacrosse All Stars
Headband
Nike

What We Build

APIs and backends

Well-documented services your apps, partners, and internal tools can build on.

Data feed integrations

Stats, schedules, odds, video, ticketing, and registration systems connected and kept in sync.

Real-time infrastructure

Live scoring, notifications, and chat that hold up when everyone connects at once.

Migrations and rebuilds

Moving off a legacy platform or CMS without losing data, URLs, or search traffic.

Performance and reliability

Load testing, caching, monitoring, and on-call practices sized for your biggest day.

Who It's For

  • Products that slow down or fall over on game day
  • Teams inheriting a codebase they cannot extend
  • Publishers and platforms moving off a legacy CMS
  • Companies that need a senior backend team without hiring one

How We Work

  1. Scope

    A working session to pin down the user, the one job the product has to do, and what can wait. You leave with a written scope and a build plan.

  2. Build

    Senior engineers ship in short cycles, so you review working software as it takes shape instead of status decks.

  3. Launch

    App store submission, hosting, monitoring, and a launch-day checklist, so the first real users have a clean experience.

  4. Grow

    Stay on with the same team for the next release, or hand the product off to your own engineers with documented code.

Questions We Get

Can you take over an existing codebase?

Yes. We start with a short audit to understand how it works and where the risk is, then stabilize it before adding features.

Can you migrate our site without losing search traffic?

That is the goal of a migration plan: every existing URL mapped and redirected, content and metadata carried over, and rankings monitored after launch. We ran the same playbook on our own site.

Do you work alongside in-house engineers?

Yes. We can own a project end to end, or join your team to add senior capacity on a specific system.

Related Services

Mobile Apps

Native-quality iOS and Android apps for fans, athletes, and teams — built to scale from launch day to millions of users.

Data & Analytics

Performance dashboards, tracking platforms, and analytics products that turn raw sports data into decisions.

MVP Development

Go from idea to a clickable, deploy-ready MVP in weeks. We build the first version that gets you in front of users and investors.

Have a project in mind?

Book a 30-minute call and we will map out how to ship it.